- Article
- 2 minutes read
- Reviewed August 4, 2026
Page structure helps people understand where they are and move directly to the information they need.
Headings, landmarks, page titles and skip links should represent the actual organization of the page.
One Clear Page Title
The template should provide one primary H1 that identifies the page.
WordPress commonly generates it from the post or page title. Adding another H1 inside the content can create an unclear outline.
Inspect the rendered page rather than relying only on the editor view.
Logical Heading Levels
Use H2 for major sections and H3 for subsections within an H2.
Do not choose a heading level because of its visual size. Use typography controls for appearance.
Avoid empty headings and large jumps that make the hierarchy difficult to follow.
Landmarks and Regions
Themes should use meaningful page regions such as:
- Header.
- Navigation.
- Main.
- Complementary.
- Footer.
Repeated regions may need accessible names so users can distinguish them.
Keep one primary main region for the central content.
Skip Links
A skip link lets keyboard users bypass repeated navigation and move to the main content.
The link should become visible on focus, point to a valid target and move focus appropriately.
Theme updates and custom headers should not remove it.
Document Outline in Gutenberg
The Block Editor provides an outline view that can reveal heading levels and document structure.
Use it as an editorial aid, then verify the public page because templates and plugins can add additional headings.
Repeated Components
Cards, related-content blocks and footers can introduce many headings.
Use headings only when they create a real section. A visual card title can sometimes be a paragraph or linked text rather than a heading.
Frequently Asked Questions
Can a page contain more than one H1?
HTML permits several patterns, but one clear page-level H1 is usually the most predictable WordPress approach.
Do landmarks replace headings?
No. They provide complementary navigation structures.
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